Monday, May 28, 2012

SOMA condos : know your audience

In a previous studio, I was given the 525 Brannan Building in the SOMA neighborhood of the city as my site and asked to carve the building into nine premium condos.  I really had to delve into who I thought my target market would be and tailor my condos to suit them.   My design strategy focused on open plans with as much storage and access to outdoor space as possible. The model unit materialized as a warm, spacious two bedroom with a downtown view terrace, warm cherry wood built-ins so that everything had a place and an office with a separate entrance allowing the owner to work from home.









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